Sagami Music Project
Since 2022, we have been actively working with local musicians to share our belief in protecting happiness. At the same time, we support artists in freely expressing the many different forms of love through their music.
Through these collaborations, we also aim to highlight the diversity of intimate relationships and use music, as a form of popular culture, to help break down misunderstandings and stigma around sexual health.
2025
"Happiness is Coming" ToNick
No matter what the outside world is like, as long as you bravely explore and love with all your heart, you will surely find your own little world for two. Sagami Music Project 2025 collaborates with ToNick, delivering a heartfelt romantic sound that brings an unrestrained, intimate adventure.
2024
"Pink Bubbles" Pandora
What color is “love” in your hearts? Sagami Music Project 2024 teams up with Pandora to take you on a joyful, bouncy musical journey through a romantic world wrapped in pink bubbles.
2023
"The Good Ending" per se
You and I once had an unfinished story; that story between us remains unfinished. In Sagami Music Project 2023, let per se evoke memories of the past with “you”, dream of chance encounters with “you”, and continue the story with “you”.
2022
"LOVER" Ning, YUKI LOVEY
What is love? What stages do couples experience in a relationship? Sagami Music Project 2022 uses music to delicately portray the identity of “lovers” as they journey through love.
